Will is a pimp. He wears a purple suit, indicating he represents the 3rd Street Saints. He also wears a brown shirt, and has a gold chain around his neck. He has a small gap between his upper front teeth.
Will set up a brothel in Saint's Row and supported the 3rd Street Saints. His brothel started off small and had only one employee, an obese prostitute named Peggy. With the help of The Protagonist, Will cleans up the competition and snatches prostitutes from rival pimps under the protection of other gangs, becoming successful.