They are seemingly part of the Hippy movement, taking many different factors from the culture, such as the fact they apparently stock the shops via campervans, are against such things as "Killing the Whales" and are heavy supporters of anything with the name Tye Dye in it.
On the Rag can be called up by The Protagonist on his cell phone on Saints Row 2, by dialing 555-5926. The person on the phone says they couldn't get to the phone because, 'frankly we don't feel like it'.
- As with other owned Stores, On the Rag billboards, such as the one in The Mills (Factories District) next to the meat factory, use The Protagonist image for advertising once you buy them.
- The phrase "on the rag" is a slang term for menstruation.