The store is a parody of the clothing store Hot Topic, and sells punk/emo/goth clothes. It carries a wide variety of clothing, such as motorbike helmets, biker jackets, punk boots, blood vial pendants, and more.
In Saints Row: The Third, there is one store located in western Ashwood.
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- When buying an item from the store in Saints Row 2, the clerk will sometimes say "You and Matt from the Feed Dogs have similar tastes."
- The radio commercial mentions that they sell Operation: Fear Strike T-shirts. It is possible to put the Operation: Fear Strike logo onto t-shirts at multiple stores.
- Members of The Ronin and the Brotherhood wear clothing available from this store.
- An advertisement for Nobody Loves Me is seen in the Jet gameplay video for Saint's Row: The Third.
- In Saints Row: The Third it differs greatly from the original in Saints Row 2.
- In Saints Row: The Third, the sole store is located in Deckers territory, and sells multiple cyberpunk-themed items, including the "Astro A40 Deckers Headset".
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