The business is ran by Afro-Caribbean black magic performers who specialize in voodoo. The business can be used for the revival of certain 3rd Street Saints lieutenants after their death as part of the storyline.
The Saints Row radio ad for Eye for an Eye mentions Baron Samedi, the namesake of the Sons of Samedi. Both Eye for an Eye and the Sons of Samedi, particularly their lieutenant Mr. Sunshine, practice voodoo.
The phone number for Eye for an Eye is 555-5966 (LYNN), which is a reference to the original spelling of Lin's name.
In Saints Row 2, there is a bus stop advert for Eye for an Eye which reads "Eye for an Eye, VOODOO Call 555-5966". The ad can be located at bus stops in multiple places around Stilwater, and also contains a poster for Aisha's album "The Other Six".