The playable character is The Protagonist of the game. He does not have a name, and is called either "Playa" or "Boss" by other characters, this wiki refers to him as The Protagonist. While the character can be male or female, this wiki uses male pronouns for convenience.
Near the end of Saints Row, The Protagonist is promoted to Second in Command by Julius, the leader of the 3rd Street Saints. Later, Julius betrays The Protagonist and attempts to kill him in a boat explosion.
Johnny Gat is the only other returning member of the Saints and acts as second-in-command to help restore the Saints to their former glory. The Protagonist helps Johnny escape during a trial that would otherwise see him to the electric chair for over three-hundred murders. He is the main enforcer for the Saints and isn't afraid to get his hands dirty. As in Saints Row, Johnny is still very violent and loves weapons and explosions.
Pierce is recruited by The Protagonist, and put in charge of taking down the Ronin. He is a good strategist who also tries to help with the other gangs.
Unlike Johnny, Pierce likes to think plans through instead of rushing into things, similar to Dex. He likes classical music, claiming it is "real drive-by music".[when?] A recurring joke is that his plans are stolen by Shaundi, and is annoyed at always being ignored by other Saints.
Aisha, is still hiding after having faked her own death, and now lives with Johnny Gat. Her albums are still on the charts, but it is unknown who is receiving money for them as the rights were owned by Kingdom Come Records.
Her appearance has changed since the first game. She now wears more business clothes, and has a short stylized hair. She also changed her character, grown up from a aspiring artist and a gang girl to a fully independent and serious woman.
The Brotherhood's gang color is red and they specialize in arms dealing and violent crime. They are one of the more brutal gangs in Stilwater and appear to draw their inspiration from various infamous biker gangs. Like Westside Rollerz, the Brotherhood is largely focused on vehicle-related crime.
Matt is the frontman and guitarist for a heavy metal band called the Feed Dogs, and the gang's personal tattoo artist. He is Maero's best friend[reference?], and his tattoo skills are remarkable - even Maero said to him that he should "stick to the needle and drop the guitar".[when?]
The Sons of Samedi's gang color is green and their main business is drug trafficking. They make a fortune dealing their famous drug Loa Dust in the University area.
Like the previous drug dealers, the Carnales, the Samedis seem to have worldwide connections, bringing in ex-military men and other experienced thugs to Stilwater, while also utilizing the same straightforward attitude.
The General is the leader of the Sons Of Samedi. He is of Haitian descent, his real name is not revealed. He is smart, calm, although he gets easily irritated by trouble around him. Unlike other crew leaders, he doesn't have a hideout, but rather drives around in a customized green Hounfor with a personal armory in the back.
He arrived in the U.S at young age, and he mentioned serving in the army.[reference?]
Veteran Child is a stoner lieutenant working for the Sons of Samedi, although he is treated more like a servant. A DJ for 89.0 Generation X, he got involved with the Samedi mostly because of the free drugs.[reference?] A former boyfriend of Shaundi, Veteran Child has the same stoner and laissez-faire attitude.
The Ronin are Japanese-styled, their gang color is yellow and their speciality rackets will be control of the gambling and prostitution that occurs in Stilwater. They seem to fill the power void in control of vice crimes created by the fall of the Vice Kings.
The Ronin are like a biker version of the Yakuza, with deeply held traditions and honor above all else. Each gang member is carries a Samurai Sword to wield in Melee combat. They are, however, still extremely skilled with firearms.
Shogo Akuji is the leader of the Ronin in Stilwater. He is very immature, treats his enforcer Jyunichi like garbage, and hates tradition and honor. His father Kazuo is the Ronin international leader. He underestimates his opportunities and the Saints', until his father arrives at Stilwater.
Kazuo Akuji is the Japanese leader of the Ronin, who arrives in Stilwater after Shogo's failed attempts to destroy the Saints and defending the Ronin.[when?] He is tough and violent, and well known around Japan.[reference?]
His relationship with Shogo is similar to that of William Sharp and Joseph Price, angry at his son about his failure, sending him out to take care of him.
Jyunichi is the sole lieutenant and chief enforcer to the Ronin. He is a large, muscular bald man who carries Dual Samurai Swords. He obeys Shogo's every word, until Shogo's father Kazuo takes control. He holds tradition and honor above all else, even his own life.
Ultor was a clothing company before the fall of the Saints, but has grown while The Protagonist was comatose, and have helped develop Stilwater. Headquarters of the group are situated in the Phillips Building, the tallest building in the Stilwater.
Dane Vogel is Chief Executive Officer for the Ultor Corporation. Vogel helped turn the Saint's Row district into an urban utopia, and plans to do the same to the rest of the city. He has connections with the city council and the Police Department and uses them in favour of the three gangs.
After the fall of the Saints, Troy revealed himself as an undercover cop and has risen through the ranks to become Chief of the Stilwater Police Department. Although he worked undercover against the Saints, he is reluctant to arrest his former friends.
Anna is a conservative talk show host, a parody of Oprah Winfrey. She cares very little for the less fortunate and looks up to Ultor as the best thing that ever happened to the city. She also requests The Protagonist's help in taking people out on her Hitman list.
Jane Valderamma is a news reporter, who can be seen during the game interviewing various public figures and making news reports on the radio after each mission. She can be unlocked as a Homie after completing completing 50 Muggings.
Samson, the bomb expert supplies Shaundi and The Protagonist with a bomb. .
Helmers, the overweight pimp, has left his lawn chair and now works on the street corner from a park bench in order to keep a closer eye on his girls, yet has no idea where they are and the Protagonist offers to find them for him.
Vinnie, the Loan Shark, has dropped out of the Loan Shark business after his enforcers Mike and Dan went on to become professional poker players. He is now working in the porn industry as a talent scout and manager of pornstars like Abby Hamherstein, star of "Bukkake High School 31" and "Bukkake Ninja", and asks The Protagonist to protect his talent during various public appearances from their overzealous fans, "Seeing as porn fans are well, Porn Fans."
Luz Avalos, is now working in a shoe store and as a drug trafficker for the Colombians after Manuel Orejuela dumped her for a younger woman. She asks The Protagonist to help her deal drugs in Stilwater and convinces The Protagonist to steal some vehicles that Manuel might like in order to get him back as she is fed up with working at the shoe store.
Charles Mueller is the so-called demented genius behind several films such as "Skeeter's on Fire", "Wedding On Fire", and is currently working on his latest project "Banger's On Fire" which the Protagonist stars in being a fan of Mueller's work.[sources?]
Mayor Monica Hughes is Richard Hughes widow After her husband's death, she runs a successful campaign and becomes Stilwater's Mayor. She is angry at Ultor for stealing her husband's legacy and hires the Protagonist to help her get revenge.
Madam Wu runs a massage parlor/brothel in Stilwater's Chinatown District's Imperial Square which according to the Protagonist is a Stilwater landmark and the Protagonist has be going their since junior high. When the Protagonist discovers she is closed because she has no girls the Protagonist not wanting Wu's parlor to shutdown offers to find her some girls.
Sephren Nichols - Investigative Reporter, heard on multiple radio commercials. Has investigated Zombie Lin, The Pyramid and the Feed Dogs. He is also a debunker who has debunked various subject's such as disproving the existence of God using the Big Bang Theory, the existence of Santa Claus by going to the North Pole, global warming, and Zombie Lin. Though he investigates the existence of the Pyramid, he is quick to take Dane Vogel word it doesn't exist. He tries to paint the Feed Dogs as communists.
Vlad - Eastern European man on radio ad for Ship It, who is bad at marketing.